Recognized By: Bronze: The Effie Awards, The Webby Awards — Corporate Social Responsibility Honoree, FWA Mobile Of The Day, Mashable, CNET, AgencySpy, The Drum, PocketMeta, Little Black Book and Marketing Land
The Problem: About 3% of teens are considering robotripping — abusing over-the-counter cough medicine containing DXM.
Insight: The other 97% of teens don't think abusing DXM is cool.
Idea: Reject traditional anti-drug scare tactics and speak to teens on their level. Go where teens are —mobile — to show the side effects and social disapproval associated with DXM abuse by allowing teens to see both without having to try it themselves. Welcome to DXM Labworks.
Over 67,000 downloads in the first three months, surpassing our original goal by 557%
Over 1.3 million experiments completed
Average gameplay of over 7 minutes/session
Starbucks was looking to launch Blonde Espresso, their first new espresso in 43 years. Smooth and subtly sweet, it breaks the rules of what espresso can be and defied the "Charbucks" reputation. We helped launch it on social with scroll stopping posts that stood out from what people expected from Starbucks.
Being a princess doesn’t mean falling in love and living happily ever after anymore. Being a princess means you can do anything and be anything.
Under the new “Dream Big, Princess” platform, we used social media to inspire and empower girls to believe in themselves and their dreams. We created content relevant to cultural events such as the Olympics and content that ladders up to each princess' value.
Below is a very small sample of what we produced.
NASCAR wanted to engage a younger, more diverse group of sports fans around their three races out west. We teamed drivers up with Whistle Sports' social sports influencers to create fun social content along their journey to show that NASCAR isn't just for middle aged dads down south.
Verizon helped create a world where every service imaginable is right there, on demand. Every service, that is, except the network.
My Verizon was completely rebuilt from the ground up to streamline the business, and simplify the entire end-to-end experience - giving 113 million customers more control, with less work.
2013 U.S. Cannes Young Lions Film Winning Entry
KaBOOM! is a non-profit that builds and upgrades playgrounds across the country and also promotes the "play movement" to help raise healthy and happy children.
Build awareness and education of KaBOOM! as well as the "play movement."
Get kids off their devices and into the wild by "playgrounding" them.
To promote nj.partypoker.com — New Jersey's #1 online gaming website — we created a series of posters to go up in bars all around the state.
Globally, 2.5 billion people lack access to safe, clean toilets. To put that in more relatable terms, more people around the world have mobile phones than toilets. To help promote the U.N. and UNICEF's first World Toilet Day, we created a series of graphic posters that also served as social posts and a landing page featuring an 8-bit game available on desktop and mobile.
To drive engagement with Pepsi and Bdubs' #PepsiSB50Sweepstakes, we created "BDubs Be Like," a series of three episodes focused on the gameday football experience that all take place in the restaurant.
The series earned over 4.3 million total views on Facebook alone.
Audi asked us how we could drive awareness and education of their TDI clean diesel technology in the social space.
With unmatched speed, power and fuel efficiency, we created the ultimate interactive car heist and chase – a clean getaway.
When our soldiers return from battle, many come home with physical and mental wounds. Many of them feel directionless and don't know what to do. Wounded Warrior Project wanted to reach out to help while empowering veterans, instead of making it seem like they're doing a favor.