Recognized By: Bronze: The Effie Awards, The Webby Awards — Corporate Social Responsibility Honoree, FWA Mobile Of The Day, Mashable, CNET, AgencySpy, The Drum, PocketMeta, Little Black Book and Marketing Land
The Problem: About 3% of teens are considering robotripping — abusing over-the-counter cough medicine containing DXM.
Insight: The other 97% of teens don't think abusing DXM is cool.
Idea: Reject traditional anti-drug scare tactics and speak to teens on their level. Go where teens are —mobile — to show the side effects and social disapproval associated with DXM abuse by allowing teens to see both without having to try it themselves. Welcome to DXM Labworks.
Over 67,000 downloads in the first three months, surpassing our original goal by 557%
Over 1.3 million experiments completed
Average gameplay of over 7 minutes/session
2013 U.S. Cannes Young Lions Film Winning Entry
KaBOOM! is a non-profit that builds and upgrades playgrounds across the country and also promotes the "play movement" to help raise healthy and happy children.
Build awareness and education of KaBOOM! as well as the "play movement."
Get kids off their devices and into the wild by "playgrounding" them.
To promote nj.partypoker.com — New Jersey's #1 online gaming website — we created a series of posters to go up in bars all around the state.
To drive engagement with Pepsi and Bdubs' #PepsiSB50Sweepstakes, we created "BDubs Be Like," a series of three episodes focused on the gameday football experience that all take place in the restaurant.
The series earned over 4.3 million total views on Facebook alone.
Globally, 2.5 billion people lack access to safe, clean toilets. To put that in more relatable terms, more people around the world have mobile phones than toilets. To help promote the U.N. and UNICEF's first World Toilet Day, we created a series of graphic posters that also served as social posts and a landing page featuring an 8-bit game available on desktop and mobile.
Audi asked us how we could drive awareness and education of their TDI clean diesel technology in the social space.
With unmatched speed, power and fuel efficiency, we created the ultimate interactive car heist and chase – a clean getaway.
The Ask: Create a spot that gets young people to care about stopping age discrimination.
The Idea: Change the way we take care of old people to be the same way we care for old thigns.
This was made as part of the Cannes Young Lions competition at the 2013 festival. We had 48 hours to concept, shoot and edit the spot. While we didn't win, we're still very proud of the work.
NASCAR wanted to engage a younger, more diverse group of sports fans around their three races out west. We teamed drivers up with Whistle Sports' social sports influencers to create fun social content along their journey to show that NASCAR isn't just for middle aged dads down south.
in 2013, fast acting Advil® became the official pain reliever of the NHL.
INSIGHT: Every night, goalies have to pick between putting their bodies through punishment for the team or facing the emotional pain of giving up a goal or taking a loss.
IDEA: Rather than face the emotional pain of letting in a goal, fast acting Advil® gives goalies the ability and confidence to face the physical pain head on and be ready to do it all again the next night.
When our soldiers return from battle, many come home with physical and mental wounds. Many of them feel directionless and don't know what to do. Wounded Warrior Project wanted to reach out to help while empowering veterans, instead of making it seem like they're doing a favor.
Every year we dread losing an hour of sleep due to Daylight Savings Time. But the time change should be celebrated, as it signals the beginning of spring. So this year, Starbucks is out to turn tired resentment into happiness by offering 50% off all drinks March 11 and 12.
Sportscenter is known for its big personalities, and now fans can add theirs. Using a webcam, viewers can anchor Sportscenter highlights from home. The best of the best will be aired daily during a special half hour of I Am Sportscenter.
How can a writer help the less fortunate without an associated brand? By writing signs that put an optimistic spin on an awful situation.
We spent a day handing out these signs to the homeless in an effort to get more donations. We passed out water and snacks and got to know some incredibly nice and appreciative people.
When you're lactose intolerant, so many tasty treats are off limits. With Lactaid dietary supplements, your options are never limited.
The Problem: Whether from natural disasters or just plain budget cuts, libraries across the country are in desperate need of books.
The Insight: Many readers would like to have their favorite physical books as ebooks.
The Idea: Give books a new chapter.
A good book can have a profound effect on a life, so everyone should have access to them. To replenish libraries, Kindle readers can send in their favorite physical books in exchange for a free digital copy. We'll give the physical copies to the neediest libraries across the country.
TV shows like MTV's "Teen Mom" have convinced some teenagers a baby is something glamorous, and will make them be seen as more grown up. The National Campaign to Prevent Teen and Unplanned Pregnancy is out to show them the dark reality of teen parenthood, and convince teens to wait until they're ready to have a baby.
In an attempt to cheer themselves up, recently single women are often prone to making a string of bad decisions. Rather than replacing one ex with a future ex, The Humane Society is here to help them find a relationship that will last a lifetime.
With Coleman portable grills, the hunt goes wherever you go. Meat. It's what's for dinner.